3 Items To Update Immediately To Increase Conversions In 2021
Today's Seventeen Second Spark focusses on the 3 biggest items to update, on your Shopify Website, for the Second Half of 2021. I've been talking a lot about increasing traffic that converts on your Shopify Website. These 3 points will help spark the initiative to crush the rest of 2021.
- Start creating content at scale. I can't stress this enough. With the recent changes with email, it's harder to reach the inboxes of your subscribers. So, start creating content to lure them to your website. Customers searching for and finding your content are more likely to purchase when you get them to your website.
- It's time to update your homepage! No one likes a website that looks the same season after season, especially Google Spiders. Keep the content on your homepage fresh by adding new imagery, copy and sections to show that you care about your business and value keeping it new looking.
- Keep on top of your SEO. Now that you updated the images on your homepage, don't forget to ALT Tag those images for when Google stops by to crawl your website.
Tripling down on these 3 items will kick start an amazing second half of 2021 and increase sales / conversions, which we can all agree is why you love doing what you're doing.
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