March 16, 2020
In today's Seventeen Second Spark we encourage you to keep your Image Aspect Ratio consistent so your collection and product pages look professional. Nothing makes your website look messy more than different shaped images on one page.
Some Shopify website themes have the ability to force fit images into a certain aspect ratio. This is a great temporary solution but you should always upload the same size images just incase you change themes in the future.
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March 11, 2020
In this Seventeen Second Spark video we talk about the crazy titles and descriptions written in Oberlo. Oberlo is great as a source for dropship items BUT the product titles and descriptions leave something to be desired. Edit the product titles and descriptions so they make sense. Having titles and descriptions written with proper grammar makes your store look great!
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March 10, 2020
In this Seventeen Second Spark we advise that planning your Shipping Strategy is just as important as your business strategy. Having a great Shipping Strategy will make, or break, any Shopify Store, so planning how you ship the products you offer is crucial. Don't over-complicate your shipping matrix, make it as simple as possible. Know what carrier you'll use, understand their "Zones" and rates and, most importantly, set up an account for better pricing.
We always suggest padding your product price to cover "basic" slowest/ground shipping. Set this option to FREE, becauseEveryone loves FREE Shipping! It's crazy but making people pay even $5 for shipping stops them from buying. That is why Amazon does so well - they offer FREE shipping (with Prime accounts) but people already paid for the service - the Prime membership.
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March 09, 2020
In this Seventeen Second Spark we advise Shopify store owners to take full advantage of the "Edit Handle" feature. It's always a good idea to improve your SEO so its easier to appear in search results on Google. Customize your product handles so customers can find your products, and try to make them as specific as possible. If you're selling widgets make the handle tight and name it /widgets not /products-1 or /sunny-happy-color-rainbow-widget-best-waterproof-extra-large.
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March 06, 2020
Chat Bots give the illusion that someone is online,at your website, at all times. Setting triggersthat ask questions and provide answers area great way to show your customers you arethere for them 24/7.
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March 04, 2020
Today's Seventeen Second Spark advises you to enable Multicurrency when using Shopify Payments. This will make it easier for your Global customers to check-out in their preferred currency. Your US customers pay in USD, Canadians pay in CAD and Europeans pay in Euros. Making it easier for your customers to purchase any way possible increase conversions and user experiences.
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March 03, 2020
In this Seventeen Second Spark we highlight two important steps to remember when working with Apps within your Shopify store is:
- Don’t add too many or it might slow down your site load times; and
- Always, Always, Always duplicate your themeBEFORE adding any Apps!
Remembering these two important steps will save you a lot of frustration later in your journey.
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March 01, 2020
Remember the small details make a BIG difference to your customers. It’s tough to get visitors in your first couple of months so make sure you have products in-stock and ready to sell. Also, have a way for the customer to contact you like a contact form or email.
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February 27, 2020
Want better SEO for your new Shopify website? Head over to Google.com/verifymybusiness and complete the steps to get sent a postcard from Google. Enter the code you receive from them a couple weeks later and you'll have access to update and edit your listing in Google Search results.
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February 25, 2020
In this Seventeen Second Spark we advise against the free themes and suggest a Premium theme that will give your Shopify Store more editability and functionality, making your brand look great!
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