In today's Seventeen Second Spark we encourage you to keep your Image Aspect Ratio consistent so your collection and product pages look professional. Nothing makes your website look messy more than different shaped images on one page.
Some Shopify website themes have the ability to force fit images into a certain aspect ratio. This is a great temporary solution but you should always upload the same size images just incase you change themes in the future.
In this Seventeen Second Spark we advise that planning your Shipping Strategy is just as important as your business strategy. Having a great Shipping Strategy will make, or break, any Shopify Store, so planning how you ship the products you offer is crucial. Don't over-complicate your shipping matrix, make it as simple as possible. Know what carrier you'll use, understand their "Zones" and rates and, most importantly, set up an account for better pricing.
We always suggest padding your product price to cover "basic" slowest/ground shipping. Set this option to FREE, becauseEveryone loves FREE Shipping! It's crazy but making people pay even $5 for shipping stops them from buying. That is why Amazon does so well - they offer FREE shipping (with Prime accounts) but people already paid for the service - the Prime membership.
In this Seventeen Second Spark we advise Shopify store owners to take full advantage of the "Edit Handle" feature. It's always a good idea to improve your SEO so its easier to appear in search results on Google. Customize your product handles so customers can find your products, and try to make them as specific as possible. If you're selling widgets make the handle tight and name it /widgets not /products-1 or /sunny-happy-color-rainbow-widget-best-waterproof-extra-large.
In this Seventeen Second Spark we highlight two important steps to remember when working with Apps within your Shopify store is:
Remembering these two important steps will save you a lot of frustration later in your journey.