In today’s Seventeen Second Spark we talk about Migrating to Shopify. Migrating from another platform to Shopify can be stressful but here are two items to make it successful.
1. Bring all of your old orders and customer data over so everything is located in one location.
2. Remember to set your 301 redirects so your SEO or Google Search listings don’t get lost after migrating.
In today's Seventeen Second Spark we want to let you know that Shopify finally released their native Email Marketing Platform aptly named “Email”. Now you can easily create email campaigns, send and track all of your email marketing campaigns directly from your Shopify admin. This will save you time and money!
In today's Seventeen Second Spark we remind you to Communicate everything you possibly can, to your customer, to convert the sale. FREE Shipping, delayed shipping times, BOGO deals, etc. Anything and Everything should be communicated and easily seen/read on the home, product and cart pages of your website.
In today’s Seventeen Second Spark we recommend you familiarize yourself with your stores analytics.
Shopify Analytics is a powerful section of your admin that provides a wealth of data for review. Understanding this data will help your overall sales conversions along with what works and what doesn’t on your website.
Track your customers geo-location, what channels they took to arrive at your website, how long they stayed, what they looked at, etc. Use it today!
In today’s Seventeen Second Spark we remind you that Tax season is fast approaching and there is no better time to ensure you are collecting the appropriate taxes. This should have been done during the website set-upstage, but in your admin, navigate to Settings, then Taxes and make sure you are correctly set for your State or Province.
In this Seventeen Second Spark we try to help you understand the importance of two key sections of your website - The Header and the Footer.
The Header and Footer play a vital role in the success of your Shopify website. The Header houses your navigation which should be optimized to drive sales. Don't add every single link to all of your pages in the main navigation. This section is to drive sales, not review shipping terms or legal pages.
Your Footer should have all of the links to business related pages like Terms, Legal, Shipping, etc. Put another navigation section here too to get people to get back to shopping.
There is no better time than now to start a Podcast or YouTube Channel to drive traffic to your Shopify website.
It works with any industry. Describe the products and services you offer in your Podcast OR, better yet, SHOW them the products and services you offer in video on your YouTube channel.
In today's Seventeen Second Spark we're getting back to basics. Now that we all have ample time to focus on our websites, now is the time to freshen up the stagnant copy on your pages.
Google spiders love it when copy changes on your pages, so Rewrite ALL of the copy to give your visitors have something fresh to read. It might even make them buy something!
In today's Seventeen Second Spark we remind you that offering discount codes can be a powerful marketing strategy for your Shopify website. You can create discount codes with a dollar amount, percentage amount or even a Free Shipping discount code.
What's even cooler, you can created automated discount codes so when customers add certain items to the cart, the discounts appear automatically. Create some discount codes today and watch your sales increase!