In this Seventeen Second Spark we advise that planning your Shipping Strategy is just as important as your business strategy. Having a great Shipping Strategy will make, or break, any Shopify Store, so planning how you ship the products you offer is crucial. Don't over-complicate your shipping matrix, make it as simple as possible. Know what carrier you'll use, understand their "Zones" and rates and, most importantly, set up an account for better pricing. We always suggest padding your product price to cover "basic" slowest/ground shipping. Set this option to FREE, becauseEveryone loves FREE Shipping! It's crazy but making people pay even $5 for shipping stops them from buying. That is why Amazon does so well - they offer FREE shipping (with Prime accounts) but people already paid for the service - the Prime membership.