In this Seventeen Second Spark we advise that planning your Shipping Strategy is just as important as your business strategy. Having a great Shipping Strategy will make, or break, any Shopify Store, so planning how you ship the products you offer is crucial. Don't over-complicate your shipping matrix, make it as simple as possible. Know what carrier you'll use, understand their "Zones" and rates and, most importantly, set up an account for better pricing. We always suggest padding your product price to cover "basic" slowest/ground shipping. Set this option to FREE, becauseEveryone loves FREE Shipping! It's crazy but making people pay even $5 for shipping stops them from buying. That is why Amazon does so well - they offer FREE shipping (with Prime accounts) but people already paid for the service - the Prime membership.
In today's Seventeen Second Spark we understand you're getting cabin fever and want to get back to normal life. While you're on lock-down, we are here to help.
Planning on starting a Shopify business but have no ideawhere to start? Well, You’re in luck! Our Shopify Business Development Program is an 8-hourinstructor lead, online training program that teaches youeverything you need to know about operating yourown Shopify business.
In today’s Seventeen Second Spark we recommend you familiarize yourself with your stores analytics.
Shopify Analytics is a powerful section of your admin that provides a wealth of data for review. Understanding this data will help your overall sales conversions along with what works and what doesn’t on your website.
Track your customers geo-location, what channels they took to arrive at your website, how long they stayed, what they looked at, etc. Use it today!