In this Seventeen Second Spark we advise that planning your Shipping Strategy is just as important as your business strategy. Having a great Shipping Strategy will make, or break, any Shopify Store, so planning how you ship the products you offer is crucial. Don't over-complicate your shipping matrix, make it as simple as possible. Know what carrier you'll use, understand their "Zones" and rates and, most importantly, set up an account for better pricing. We always suggest padding your product price to cover "basic" slowest/ground shipping. Set this option to FREE, becauseEveryone loves FREE Shipping! It's crazy but making people pay even $5 for shipping stops them from buying. That is why Amazon does so well - they offer FREE shipping (with Prime accounts) but people already paid for the service - the Prime membership.
In today’s Seventeen Second Spark we talk about Migrating to Shopify. Migrating from another platform to Shopify can be stressful but here are two items to make it successful.
1. Bring all of your old orders and customer data over so everything is located in one location.
2. Remember to set your 301 redirects so your SEO or Google Search listings don’t get lost after migrating.
In today's Seventeen Second Spark we want to let you know that Shopify finally released their native Email Marketing Platform aptly named “Email”. Now you can easily create email campaigns, send and track all of your email marketing campaigns directly from your Shopify admin. This will save you time and money!