Today's Seventeen Second Spark is going to teach you how to sell more products on Shopify in less than one minute. A lot of you did a great job optimizing your SEO and your website to get organic visitors - Great Job! Now that you have them on your website and on your Product Page, you have to make it abundantly clear "WHY" they should purchase your products.
How do you do that you say? Simple. Focus on selling the "Benefits" versus the "Features".
Features are aspects of your product, which could be technical or descriptive. Benefits are why that feature matters for your customers. In other words, how that feature makes their life better.
Features tell customers what, and benefits tell customers why. The features tell the customer something noteworthy about the product, and the benefits explain how the customer’s life gets better because of it.
Focus on selling the Benefits over the Features and you will sell more products on your Shopify website. If you need help updating your product description copy to focus on the benefits over the features, let us know, we can help! Contact us today!