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Start Digital Marketing To Drive Traffic To Your Shopify Store!

Start Digital Marketing To Drive Traffic To Your Shopify Store!

March 25, 2020

There is no better time than now to start a Podcast or YouTube Channel to drive traffic to your Shopify website.

It works with any industry. Describe the products and services you offer in your Podcast OR, better yet, SHOW them the products and services you offer in video on your YouTube channel.

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Now Is The Time To Freshen Up The Copy On Your Shopify Site!

Now Is The Time To Freshen Up The Copy On Your Shopify Site!

March 23, 2020

In today's Seventeen Second Spark we're getting back to basics. Now that we all have ample time to focus on our websites, now is the time to freshen up the stagnant copy on your pages.

Google spiders love it when copy changes on your pages, so Rewrite ALL of the copy to give your visitors have something fresh to read. It might even make them buy something!

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Using Discount Codes To Increase Sales In Your Shopify Store!

Using Discount Codes To Increase Sales In Your Shopify Store!

March 20, 2020

In today's Seventeen Second Spark we remind you that offering discount codes can be a powerful marketing strategy for your Shopify website. You can create discount codes with a dollar amount, percentage amount or even a Free Shipping discount code.

What's even cooler, you can created automated discount codes so when customers add certain items to the cart, the discounts appear automatically. Create some discount codes today and watch your sales increase!

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Tag Your Shopify Products Consistently So They Appear In Your Collections!

Tag Your Shopify Products Consistently So They Appear In Your Collections!

March 17, 2020

In this Seventeen Second Spark we advise you to keep your "Tags" consistent. Most of you know that Auto-Populated collections save you time when adding products to your store. This saves you from manually adding products to collections, yay! Remembering to keep your tags consistent so all of your products appear in those pre-made auto-populated collections.

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Add Interactive Elements for a Fun Shopify Website!

Add Interactive Elements for a Fun Shopify Website!

March 17, 2020

Along with making your website look as professional as possible, you should add interactive elements for a fun user experience.

Animated icons, Autoplay videos in your home page slider and GIF's instead of static product images are just the start of a memorable customer experience.

Make your website as FUN as possible so your customers remember you AND come back in the future.

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Keep Your Image Aspect Ratio Consistent for a Professional Looking Shopify Website

Keep Your Image Aspect Ratio Consistent for a Professional Looking Shopify Website

March 16, 2020

In today's Seventeen Second Spark we encourage you to keep your Image Aspect Ratio consistent so your collection and product pages look professional. Nothing makes your website look messy more than different shaped images on one page.

Some Shopify website themes have the ability to force fit images into a certain aspect ratio. This is a great temporary solution but you should always upload the same size images just incase you change themes in the future.

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Make Your Shopify Store Multilingual to Reach a Global Market!

Make Your Shopify Store Multilingual to Reach a Global Market!

March 15, 2020

In today's Seventeen Second Spark we provide advice on thinking Globally with your Shopify Store. Make your Shopify store Multilingual by adding a seamless and intuitive App like Weglot.

Weglot is the best and easiest translation solution for your Shopify website to go multilingual: Weglot detects and translates all your content in any language and provides a unique dashboard to easily edit translations or order professional translations.

Offering your store, and products, in multiple languages boosts sales & conversions, and provides a better user experience to your Global customers.

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Check Your Colors and Fonts Before Launching Your Shopify Website

Check Your Colors and Fonts Before Launching Your Shopify Website

March 13, 2020

In this Seventeen Second Spark we urge you to rethink your website colors. Color Theory is both the science and art of using color. You should use split complementary colors for your sections, buttons, and borders, along with a white background to achieve a professional looking site. Also, only use Sans-Serif fonts. They look better on mobile because they are easier to read.

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Maybe it's Time We All Worked From Home

Maybe it's Time We All Worked From Home

March 12, 2020

In light of recent events surrounding the COVID-19 outbreak you might want to consider working from home. There is no better time then now to start a Shopify business and we can help you get started with our Shopify Business Development Program.

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Remember to Clean up your Oberlo Titles and Descriptions!

Remember to Clean up your Oberlo Titles and Descriptions!

March 11, 2020

In this Seventeen Second Spark video we talk about the crazy titles and descriptions written in Oberlo. Oberlo is great as a source for dropship items BUT the product titles and descriptions leave something to be desired. Edit the product titles and descriptions so they make sense. Having titles and descriptions written with proper grammar makes your store look great!

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How to Plan a Killer Shipping Strategy!

How to Plan a Killer Shipping Strategy!

March 10, 2020

In this Seventeen Second Spark we advise that planning your Shipping Strategy is just as important as your business strategy. Having a great Shipping Strategy will make, or break, any Shopify Store, so planning how you ship the products you offer is crucial. Don't over-complicate your shipping matrix, make it as simple as possible. Know what carrier you'll use, understand their "Zones" and rates and, most importantly, set up an account for better pricing.

We always suggest padding your product price to cover "basic" slowest/ground shipping. Set this option to FREE, becauseEveryone loves FREE Shipping! It's crazy but making people pay even $5 for shipping stops them from buying. That is why Amazon does so well - they offer FREE shipping (with Prime accounts) but people already paid for the service - the Prime membership.

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Customize Your Product Handles For Improved SEO!

Customize Your Product Handles For Improved SEO!

March 09, 2020

In this Seventeen Second Spark we advise Shopify store owners to take full advantage of the "Edit Handle" feature. It's always a good idea to improve your SEO so its easier to appear in search results on Google. Customize your product handles so customers can find your products, and try to make them as specific as possible. If you're selling widgets make the handle tight and name it /widgets not /products-1 or /sunny-happy-color-rainbow-widget-best-waterproof-extra-large.

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