There is no better time than now to start a Podcast or YouTube Channel to drive traffic to your Shopify website.
It works with any industry. Describe the products and services you offer in your Podcast OR, better yet, SHOW them the products and services you offer in video on your YouTube channel.
In today's Seventeen Second Spark we're getting back to basics. Now that we all have ample time to focus on our websites, now is the time to freshen up the stagnant copy on your pages.
Google spiders love it when copy changes on your pages, so Rewrite ALL of the copy to give your visitors have something fresh to read. It might even make them buy something!
In today's Seventeen Second Spark we remind you that offering discount codes can be a powerful marketing strategy for your Shopify website. You can create discount codes with a dollar amount, percentage amount or even a Free Shipping discount code.
What's even cooler, you can created automated discount codes so when customers add certain items to the cart, the discounts appear automatically. Create some discount codes today and watch your sales increase!
Along with making your website look as professional as possible, you should add interactive elements for a fun user experience.
Animated icons, Autoplay videos in your home page slider and GIF's instead of static product images are just the start of a memorable customer experience.
Make your website as FUN as possible so your customers remember you AND come back in the future.
In today's Seventeen Second Spark we encourage you to keep your Image Aspect Ratio consistent so your collection and product pages look professional. Nothing makes your website look messy more than different shaped images on one page.
Some Shopify website themes have the ability to force fit images into a certain aspect ratio. This is a great temporary solution but you should always upload the same size images just incase you change themes in the future.
In today's Seventeen Second Spark we provide advice on thinking Globally with your Shopify Store. Make your Shopify store Multilingual by adding a seamless and intuitive App like Weglot.
Weglot is the best and easiest translation solution for your Shopify website to go multilingual: Weglot detects and translates all your content in any language and provides a unique dashboard to easily edit translations or order professional translations.
Offering your store, and products, in multiple languages boosts sales & conversions, and provides a better user experience to your Global customers.
In this Seventeen Second Spark we advise that planning your Shipping Strategy is just as important as your business strategy. Having a great Shipping Strategy will make, or break, any Shopify Store, so planning how you ship the products you offer is crucial. Don't over-complicate your shipping matrix, make it as simple as possible. Know what carrier you'll use, understand their "Zones" and rates and, most importantly, set up an account for better pricing.
We always suggest padding your product price to cover "basic" slowest/ground shipping. Set this option to FREE, becauseEveryone loves FREE Shipping! It's crazy but making people pay even $5 for shipping stops them from buying. That is why Amazon does so well - they offer FREE shipping (with Prime accounts) but people already paid for the service - the Prime membership.
In this Seventeen Second Spark we advise Shopify store owners to take full advantage of the "Edit Handle" feature. It's always a good idea to improve your SEO so its easier to appear in search results on Google. Customize your product handles so customers can find your products, and try to make them as specific as possible. If you're selling widgets make the handle tight and name it /widgets not /products-1 or /sunny-happy-color-rainbow-widget-best-waterproof-extra-large.